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About Us

Who we are

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Flooring America is locally owned and operated by regional experts. By shopping at Flooring America, you’re supporting your community, and you’ll enjoy personalized service that you won’t find elsewhere.

We are excited and eager at Designer's Outlet/Flooring America to get to know you and help you with all of your floor covering needs. We offer in-home service and are very experienced in the commercial area. We look forward to meeting you at our Ashland, WI, location. Thank you for your continued business throughout the years. Designer's Outlet/Flooring America is more than just a flooring specialty store. We are experts trained in flooring sales and design and will help you find the perfect floor, guide bath or kitchen design and materials selection, and schedule installation for your project to compliment the way you live.

As part of America's leading flooring retail group, our 500-store nationwide buying power guarantees you low prices on thousands of carpet types and other flooring options backed by the most solid warranties in the floor covering industry.

“You work hard for your money, and so do we when assisting you in the selection of finishes for your home or workplace. Product, performance, image and budget must all be balanced into the selection equation. For the past twenty years we have been proud to assist clients in identifying the materials and methods of successful decor. Every project, every person, is unique - therefore we believe strongly in personalized service. In the world of design and decor One Size Does NOT Fit All! Our store’s pledge to you is that we will listen to your needs and then knowledgeably guide you through the selection process to achieve success. We look forward to meeting you.”

Suzan McKenzie-Smith President/Designer


Proud To Be Locally Owned

When you support a store that is locally owned and operated like ours, you know that we understand your needs better and will take care of you at every step. You know you can trust us with your home improvement projects because your neighbors have — just read their reviews.

Empowering Communities

We’re proud to be part of a strong cooperative that invests in our community, sustains family businesses, bolsters our local economy, and supports friends and neighbors.

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We Provide A Better Shopping Experience.

By coming together, local Flooring America stores are also able to benefit their customers with resources they wouldn’t have individually. They have access to an extensive selection of the finest flooring available, including hardwood, carpet, luxury vinyl, tile, laminate and more. Incredible buying power makes it possible to offer these high-quality floors at surprisingly affordable prices.

Products Offered At This Store

Our Location

Designer's Outlet/Flooring America

301 Ellis Avenue Suite 2
Ashland, WI 54806

Monday - Friday

9:00AM - 5:00PM


9:00AM - 2:00PM


By Appointment